The "Sticky" Factor: How to Skyrocket User Retention by Embedding Mini-Games into Non-Gaming Apps
Introduction: The Retention Crisis You have spent thousands of dollars on User Acquisition (UA). You have optimized your App Store Optimization (ASO). Users are downloading your app. But are they staying? For most Utility, Fintech, and E-commerce apps, the answer is a painful "No." The average retention rate for mobile apps drops tosingle digitsafter 30 days. Users open a banking app only when they need to transfer money. They open a utility app only to pay a bill. There is no emotional co