Building a Corporate Asset: The Value of Proprietary Ecosystems
The Shift to Ecosystem Strategy Intoday's businesslandscape, the traditional rules of competition are changing. The linear value chain is being replaced by the dynamicbusiness ecosystem. For enterprise leaders, the goal is no longer just to build a product but to build aproprietary ecosystemthat serves as a long-term corporate asset. Abusiness ecosystemis defined as a network of organizations—including suppliers, distributors, customers, competitors, and government agencies—involved in the d